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in the press


We are very honoured to announce "India's 68thIndependence Day", 15th August 2014 special edition of India Today features "Shailini Sheth Amin" as one of nine Changemakers chosen from all over India.

We are pleased to share this write up published by AFP, London as a part of celebration of International Women's Day. - 8th March 2014. Good to see that MORALFIBRE and our work is recognised...

"Interestingly, most of indigenous small units - handloom, Khadi, wool, silk and producers of handcrafted fabrics, are sustainable at some level or the other. Be it the proximity to raw material, traditional processes and materials they use, or maintenance of traditional skill and knowledge...
Reinventing Khadi

The Mahatma’s fabric was languishing. Thanks to Moralfibre, it’s finding takers across the world...
Reporters' Diary

For the story on Village Ways, photographer Kuldeep and I made a two-hour trek from Gonap village to Kathdhara (Uttarakhand), with two guides. Climbing uphill, what we thought...
Green Mission Statement from Moral Fibre

To contribute towards a environmentally and socio-economically sustainable world
"Give back to society" - Fair Trade official urges textile & clothing firms

I would request everybody in the Indian textile industry to practice ethical trade
Moral fibre unveils yogawear for fitness freaks

Changing lifestyles are leading to a change in consumer tastes with regards to the clothing
Khadi as a 'style' statement

Moral Fibre through its summer range of clothing hopes to soon change the perception of khadi from being staid and rigid concept to fabric that exudes youthful exuberance!

(Ahmedabad Times of India, 18th April 2007)
Let's be Trendy

Khadi - the indian hand made cloth with the message of environmentally friendlyness

(City Bhaskar, 26th January 2008)
Moral Fibre the new avatar of khadi

(Madhurima, 17th April 2007)
Khadi being reintroduced as Moral Fibre

Once the symbol of india's fight for freedom is in fashion again.

(Madhurima, 17th April 2007)
Story of Moral Fibre

(Madhurima, 17th April 2007)
Local firm take up khadi cause, nominated for ethical business award

Shailini Sheth Amin shows contemporary khadi wear that are exported by her business group in Ahmedabad.

(Indian Express, 10th November 2008)
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